# Ring — Search Party, Be a Hero in Your Neighborhood

A 30-second Super Bowl spot that opens on a family reunited with a found dog, turns to lost-dog posters on poles, and then shows Ring's Search Party feature finding a lost dog through neighbourhood cameras. The founder speaks to camera, and the film ends on the product line.

- Code: AD-0109
- Kind: Ad
- Format: Problem and solution
- Brand: Ring
- Length: 30.1s · 17 beats · 33.9 beats/min · 23 hard cuts
- Industry: Consumer electronics, Consumer apps, Security
- Style: Live action, Cinematic, Emotional, Fast cutting, Phone UI, Voiceover, Music-led
- Original: https://www.youtube.com/watch?v=YP9pOVNILFQ
- Full breakdown: https://cutmap.co/v/ring-search-party-be-a-hero-in-your-neighborhood

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ring-search-party-be-a-hero-in-your-neighborhood.