# Rivian — Last Lemonade Standing

A 30-second live-action spot in which two kids run rival lemonade stands. One boy uses his Rivian R1T's Gear Tunnel, On-Board Power and Front Trunk to make slushy lemonade and wins the street. It ends on a real-owner credit card and the Rivian wordmark.

- Code: AD-0341
- Kind: Ad
- Format: Other
- Brand: Rivian
- Length: 30.1s · 22 beats · 43.9 beats/min · 16 hard cuts
- Industry: Mobility, Automotive
- Style: Live action, Cinematic, Humorous, Characters, Match cuts, Fast cutting, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=g9j0FgsE5Y8
- Full breakdown: https://cutmap.co/v/rivian-last-lemonade-standing

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/rivian-last-lemonade-standing.