# Rivian — Meet the New R1: Favorite Things

A 101-second launch film that answers 'what's your favorite thing about the new R1?' by cutting between Rivian engineers on camera, close-ups of vehicle details, UI interactions and off-road driving. It never settles on one feature, which makes the point that there are too many to choose from, and ends on a dust-throwing drift and the wordmark.

- Code: LN-0905
- Kind: Launch film
- Format: Feature tour
- Brand: Rivian
- Length: 101.2s · 37 beats · 21.9 beats/min · 68 hard cuts
- Industry: Automotive, Mobility
- Style: Live action, Documentary, Cinematic, Fast cutting, Product macro, Music-led, Dialogue, Premium
- Original: https://www.youtube.com/watch?v=BWebYDLw41Y
- Full breakdown: https://cutmap.co/v/rivian-meet-the-new-r1-favorite-things

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/rivian-meet-the-new-r1-favorite-things.