# Rivian — Meet the new R1

A 90-second launch film for the second-generation R1T and R1S. Engineers from the team talk to camera between quick cutaways of driving, interior details, hardware and software. It ends on a drift sequence and a Launch Mode demo.

- Code: LN-0405
- Kind: Launch film
- Format: Feature tour
- Brand: Rivian
- Length: 90.1s · 28 beats · 18.6 beats/min · 62 hard cuts
- Industry: Automotive, Mobility, Consumer electronics
- Style: Cinematic, Fast cutting, Documentary, Product macro, Beat-synced edit, Push-ins, Music-led
- Original: https://x.com/Rivian/status/1798840001746362865
- Full breakdown: https://cutmap.co/v/rivian-meet-the-new-r1

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/rivian-meet-the-new-r1.