# Rivian — R2 Built in Continuous Motion

A 54-second factory film that follows the R2 down the line in Normal, IL, using whip pans, speed ramps and match cuts so one vehicle seems to build itself in a single move. It ends on the R2 badge and the Rivian wordmark on black.

- Code: BR-0071
- Kind: Brand film
- Format: Montage
- Brand: Rivian
- Length: 53.9s · 26 beats · 28.9 beats/min · 43 hard cuts
- Industry: Automotive, Mobility
- Style: Fast cutting, Match cuts, Whip pans, Speed ramps, Music-led, No voiceover, Cinematic, Technical
- Original: https://www.youtube.com/watch?v=gpEk2CkqiHE
- Full breakdown: https://cutmap.co/v/rivian-r2-built-in-continuous-motion

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/rivian-r2-built-in-continuous-motion.