# Rivian — R2 is here

A 60-second live-action launch film that follows friends and families loading, driving and playing in the R2 across a road trip, with quick close-ups of its storage and interior details. It builds from a calm morning departure to leaves, laughter and a dune chase, then ends on a short title and logo.

- Code: LN-0971
- Kind: Launch film
- Format: Live-action product film
- Brand: Rivian
- Length: 60.1s · 22 beats · 21.9 beats/min · 56 hard cuts
- Industry: Automotive, Mobility
- Style: Live action, Cinematic, Fast cutting, Music-led, No voiceover, Whip pans, Premium, Match cuts
- Original: https://www.youtube.com/watch?v=govCcVs9wCU
- Full breakdown: https://cutmap.co/v/rivian-r2-is-here

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/rivian-r2-is-here.