# Rivian — R3X First Look

A 22-second teaser that opens on a slide projector in a dark room and uses old family slides of a kid in a go-kart and with a toy truck to lead into the R3X sliding through dirt, then night streets and a rolling hill road. It ends on the Rivian wordmark.

- Code: TR-0100
- Kind: Teaser
- Format: Live-action product film
- Brand: Rivian
- Length: 21.9s · 18 beats · 49.4 beats/min · 14 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, No voiceover, Music-led, Fast cutting, Grain and texture, Match cuts
- Original: https://www.youtube.com/watch?v=ISU9lmyoJM8
- Full breakdown: https://cutmap.co/v/rivian-r3x-first-look

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/rivian-r3x-first-look.