# Rivian — Say hello to R2

An 88-second lifestyle launch film for the R2 SUV. It opens quietly in a redwood forest, builds into a long music-led montage of people using the car (surf, bike, camping, city, coast), then lands on a dusk skyline, the line 'Say hello to R2' and the logo. No voiceover and almost no copy.

- Code: LN-0813
- Kind: Launch film
- Format: Montage
- Brand: Rivian
- Length: 88.3s · 22 beats · 15 beats/min · 74 hard cuts
- Industry: Mobility, Automotive
- Style: Cinematic, Live action, Music-led, No voiceover, Fast cutting, Beat-synced edit, Premium, Whip pans
- Original: https://www.youtube.com/watch?v=1YV3fZaOQWA
- Full breakdown: https://cutmap.co/v/rivian-say-hello-to-r2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/rivian-say-hello-to-r2.