# Rivian — To the Max

A 96-second live-action desert test film of the camouflaged R1T, cut from drone, ground, in-cabin and chase-car angles with no voiceover. It builds from a slow dust-trail opening to a rapid run of rock-crawling and off-road shots, then closes on a dust cloud that carries the Rivian logo.

- Code: BR-0225
- Kind: Brand film
- Format: Live-action product film
- Brand: Rivian
- Length: 96.5s · 28 beats · 17.4 beats/min · 34 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, Music-led, No voiceover, Fast cutting, Product macro, Beat-synced edit
- Original: https://www.youtube.com/watch?v=cmdsKHTRViA
- Full breakdown: https://cutmap.co/v/rivian-to-the-max

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/rivian-to-the-max.