# Rivian — What If

A 99-second brand film that follows one boy's go-kart ride into the engineer he becomes, then runs a fast 'what if' montage of Rivian vehicles, features, people and factory, and closes by returning to the go-kart and the open road.

- Code: BR-0200
- Kind: Brand film
- Format: Brand manifesto
- Brand: Rivian
- Length: 98.5s · 28 beats · 17 beats/min · 47 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, Emotional, Music-led, No voiceover, Fast cutting, Match cuts
- Original: https://www.youtube.com/watch?v=QG2rmDQ4GI0
- Full breakdown: https://cutmap.co/v/rivian-what-if

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/rivian-what-if.