# Ronan RX — Farm-to-Table GLP-1s launch

A deadpan, founder-fronted launch film shot in a real lab. A man in a white coat walks, talks and gestures through the space, jokes about drug-dealing, shows a product demo, and ends on a $78/month offer card.

- Code: LN-0195
- Kind: Launch film
- Format: Founder-led film
- Brand: Ronan RX
- Length: 90.3s · 20 beats · 13.3 beats/min · 18 hard cuts
- Industry: Health, Consumer apps, Fintech
- Style: Humorous, Live action, Voiceover, Cinematic, Captions, Phone UI, One continuous camera
- Original: https://x.com/larmbrust/status/2094440466918035864
- Full breakdown: https://cutmap.co/v/ronan-rx-farm-to-table-glp-1s-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ronan-rx-farm-to-table-glp-1s-launch.