# Runway — Agent 2.0 launch film

A 62-second product launch that opens on live-action of a designer sketching a drink brand, then moves to dark agent UI and white kinetic-type cards. The agent turns a prompt into brand guidelines, a marketing brief, ad variations, localised versions and a performance analysis, then ends on live-action billboard and mascot shots.

- Code: LN-1098
- Kind: Launch film
- Format: Feature tour
- Brand: Runway
- Length: 61.8s · 22 beats · 21.4 beats/min · 32 hard cuts
- Industry: AI, Marketing, Creative studio
- Style: Light UI, Dark UI, Kinetic type, Cursor-led, Live action, Music-led, No voiceover, Push-ins
- Original: https://www.youtube.com/watch?v=MWImNn5PkV8
- Full breakdown: https://cutmap.co/v/runway-agent-2-0-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/runway-agent-2-0-launch-film.