# Runway — Gen-1 launch film

A 113-second research launch film with no voiceover. It moves from text-to-image prompts, through a short history of diffusion, to Gen-1's video-to-video transformations. Five labelled modes each get a before-and-after demo, and the film ends on the product name and 'Make the Impossible'.

- Code: LN-0760
- Kind: Launch film
- Format: Feature tour
- Brand: Runway
- Length: 113.1s · 19 beats · 10.1 beats/min · 31 hard cuts
- Industry: AI, Creative studio, Media
- Style: Light UI, Minimal, Serif type, Morph transitions, Music-led, No voiceover, Split screen, Beat-synced edit
- Original: https://www.youtube.com/watch?v=fTqgWkHiN0k
- Full breakdown: https://cutmap.co/v/runway-gen-1-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/runway-gen-1-launch-film.