# Runway — You've never seen anything like this

A 127-second live-action short set in a New York bodega and on a housing-project basketball court, in which two friends play a game of HORSE whose trick shots grow more impossible (pigeons, snow, a giant cat, a junk-built taxi creature) until the Runway name appears on the final frame. The film lets the wild imagery stand in for the product and says almost nothing about it.

- Code: BR-0025
- Kind: Brand film
- Format: Other
- Brand: Runway
- Length: 127.4s · 26 beats · 12.2 beats/min · 72 hard cuts
- Industry: AI, Creative studio, Media
- Style: Live action, Cinematic, Characters, Humorous, Fast cutting, Music-led, Match cuts, Photoreal
- Original: https://x.com/runwayml/status/2092970864916693498
- Full breakdown: https://cutmap.co/v/runway-you-ve-never-seen-anything-like-this

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/runway-you-ve-never-seen-anything-like-this.