# Samsung — 990 SSD Performance

A 30-second live-action-style ad that follows a young musician whose laptop lags, then speeds up after she fits a Samsung 990 SSD, and ends with her jamming with a band before a roaring crowd. The film closes on a dark product hero of the SSD and the Samsung logo.

- Code: AD-0238
- Kind: Ad
- Format: Problem and solution
- Brand: Samsung
- Length: 30.1s · 25 beats · 49.8 beats/min · 20 hard cuts
- Industry: Consumer electronics, Hardware, Music
- Style: Cinematic, Photoreal, Fast cutting, Music-led, No voiceover, Characters, Premium
- Original: https://www.youtube.com/watch?v=63JGMm5Hxew
- Full breakdown: https://cutmap.co/v/samsung-990-ssd-performance

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/samsung-990-ssd-performance.