# Samsung — A Billion Reasons to Switch

A live-action montage of people filming life moments on Galaxy phones, from a concert crowd to a skate park and a proposal. It ends with the footage multiplying into a wall of thousands of vertical clips that carries the line 'A billion reasons to switch'.

- Code: AD-0368
- Kind: Ad
- Format: Montage
- Brand: Samsung
- Length: 35.1s · 22 beats · 37.6 beats/min · 17 hard cuts
- Industry: Consumer electronics, Social
- Style: Fast cutting, Live action, Cinematic, Beat-synced edit, Music-led, No voiceover, Split screen, Phone UI
- Original: https://www.youtube.com/watch?v=r_pdkYr-IYo
- Full breakdown: https://cutmap.co/v/samsung-a-billion-reasons-to-switch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/samsung-a-billion-reasons-to-switch.