# Samsung Galaxy Tab S12 Ultra — Introducing

A 2m16s launch film that opens on a dark studio product reveal (weight, thickness, S Pen, 14.5-inch display), then follows two people through a day: a screenwriter-illustrator, then a taco-truck chef. Each feature appears as a small text label over a live-action moment, ending on a hero tablet and the Samsung logo.

- Code: LN-0844
- Kind: Launch film
- Format: Live-action product film
- Brand: Samsung
- Length: 135.9s · 52 beats · 23 beats/min · 75 hard cuts
- Industry: Consumer electronics, AI, Productivity
- Style: Cinematic, Live action, Premium, Product macro, Captions, Music-led, No voiceover, Device mockups
- Original: https://www.youtube.com/watch?v=CudQ9y9vA3I
- Full breakdown: https://cutmap.co/v/samsung-galaxy-tab-s12-ultra-introducing

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/samsung-galaxy-tab-s12-ultra-introducing.