# Samsung — New shape, New joy (Galaxy Z Fold8)

A music-led product film that shows one foldable phone changing shape (closed, wide landscape, portrait book) and cuts each shape to content that fits it, on a lilac studio backdrop, then ends on the product, tagline and logo.

- Code: AD-0308
- Kind: Ad
- Format: Live-action product film
- Brand: Samsung Galaxy Z Fold8
- Length: 35.1s · 14 beats · 24 beats/min · 8 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Live action, Light UI, Device mockups, Match cuts, Pastel, Music-led, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=SqYPNQ1aRIw
- Full breakdown: https://cutmap.co/v/samsung-new-shape-new-joy-galaxy-z-fold8

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/samsung-new-shape-new-joy-galaxy-z-fold8.