# Samsung — Welcome to Foldables

A 35-second 3D product launch film that starts from a glowing purple line, dives through a macro hinge teardown, then flies across a lilac stage of phone screens before ending on a type lockup, a hand-held lineup shot and the Samsung logo.

- Code: LN-1109
- Kind: Launch film
- Format: 3D product hero
- Brand: Samsung
- Length: 35.1s · 17 beats · 29.1 beats/min · 7 hard cuts
- Industry: Consumer electronics, Hardware
- Style: 3D render, Premium, Morph transitions, Big type, Music-led, No voiceover, Push-ins, Device mockups
- Original: https://www.youtube.com/watch?v=LVOqdUUbBVA
- Full breakdown: https://cutmap.co/v/samsung-welcome-to-foldables

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/samsung-welcome-to-foldables.