# shift — Free cleaning launch

A founder-led launch film for a free apartment cleaning service in New York. A cleaner knocks on a door, the GM explains the offer on camera, and a logo montage and a skill montage lead to a 'join the shift.' end card.

- Code: LN-0209
- Kind: Launch film
- Format: Founder-led film
- Brand: shift
- Length: 63.0s · 24 beats · 22.9 beats/min · 43 hard cuts
- Industry: Consumer apps, Marketing
- Style: Live action, Big type, Kinetic type, Whip pans, Match cuts, Light UI, Humorous, Captions
- Original: https://x.com/joinshift/status/2060044783519735987
- Full breakdown: https://cutmap.co/v/shift-free-cleaning-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/shift-free-cleaning-launch.