# Shopify — Entrepreneurs: we're built different

A cinematic live-action brand film for Black Friday that follows small-business owners working late while shoppers hunt deals. It cuts between merchants and an older shop owner who looks into the lens, and it ends on the Shopify logo over his storefront.

- Code: BR-0235
- Kind: Brand film
- Format: Brand manifesto
- Brand: Shopify
- Length: 70.0s · 26 beats · 22.3 beats/min · 47 hard cuts
- Industry: E-commerce, Retail, SaaS
- Style: Cinematic, Dark UI, Fast cutting, Music-led, Whip pans, Premium, Emotional, Live action
- Original: https://www.youtube.com/watch?v=m_RWLfHCA2I
- Full breakdown: https://cutmap.co/v/shopify-entrepreneurs-we-re-built-different

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/shopify-entrepreneurs-we-re-built-different.