# SKIMS — The Ultimate Nipple Bra

A deadpan product launch staged as a lab-style research briefing: a woman in a tan bodysuit works at a retro computer, lectures at a diagram board, then reveals the bra in a slow close-up and ends on a logo card. The room, clothes and props all stay in one beige palette.

- Code: LN-1127
- Kind: Launch film
- Format: Problem and solution
- Brand: SKIMS
- Length: 37.9s · 14 beats · 22.2 beats/min · 1 hard cut
- Industry: Fashion and beauty, Retail
- Style: Premium, Humorous, Minimal, Slow and deliberate, Push-ins, Live action, Monochrome, Voiceover
- Original: https://www.youtube.com/watch?v=RTK2qG-CW28
- Full breakdown: https://cutmap.co/v/skims-the-ultimate-nipple-bra

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/skims-the-ultimate-nipple-bra.