# Sonar — Kinetic type brand video

A 48-second kinetic typography film where words are the only actors. It argues that operations teams are the unsung heroes, that nobody builds tools for them, and that Sonar is the answer, then closes on a Series A funding announcement.

- Code: BR-0066
- Kind: Brand film
- Format: Kinetic type film
- Brand: Sonar
- Made by: Optious
- Length: 48.1s · 25 beats · 31.2 beats/min · 20 hard cuts
- Industry: SaaS, Data and analytics
- Style: Kinetic type, Big type, Flat 2D, Light UI, Beat-synced edit, Fast cutting, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=QJieXo4K6lA
- Full breakdown: https://cutmap.co/v/sonar-kinetic-type-brand-video

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/sonar-kinetic-type-brand-video.