# Sonos — Beam, the new generation

A 30-second product launch film that starts in darkness on the grille and logo of a soundbar, pulls out through a rippling reveal to show it under a TV, cuts to a couple enjoying a evening at home, and ends on the product name and a maroon logo card.

- Code: LN-1013
- Kind: Launch film
- Format: 3D product hero
- Brand: Sonos
- Length: 30.0s · 9 beats · 18 beats/min · 5 hard cuts
- Industry: Consumer electronics, Music, Entertainment
- Style: Product macro, Cinematic, Premium, Slow and deliberate, Push-ins, Music-led, No voiceover, Photoreal
- Original: https://www.youtube.com/watch?v=5hxCvCJtRJY
- Full breakdown: https://cutmap.co/v/sonos-beam-the-new-generation

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/sonos-beam-the-new-generation.