# Sony BRAVIA — From lens to living room

A 15-second live-action spot in which a sci-fi actor in costume walks off his film set, past the camera, monitors and edit bay, and into a family's living room, narrating the journey in captions. It ends on a TV showing the film, the BRAVIA line and the Sony logo.

- Code: AD-0413
- Kind: Ad
- Format: Problem and solution
- Brand: Sony BRAVIA
- Length: 15.1s · 10 beats · 39.8 beats/min · 1 hard cut
- Industry: Consumer electronics, Entertainment
- Style: Cinematic, Live action, One continuous camera, Dialogue, Captions, Premium, Match cuts
- Original: https://www.youtube.com/watch?v=4mgz_uQeHQg
- Full breakdown: https://cutmap.co/v/sony-bravia-from-lens-to-living-room

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/sony-bravia-from-lens-to-living-room.