# Sony — Chapter 7: The Fine Line (NFL Hawk-Eye)

A documentary-style brand film that tells the story of the first-down chains, from the old wooden sticks to Hawk-Eye virtual measurement. An NFL instant replay executive talks to camera, and stadium crowds, control-room screens and a TV timer carry the story.

- Code: BR-0172
- Kind: Brand film
- Format: Brand manifesto
- Brand: Sony
- Length: 133.7s · 24 beats · 10.8 beats/min · 91 hard cuts
- Industry: Sport, Entertainment, Consumer electronics
- Style: Cinematic, Documentary, Fast cutting, Premium, Voiceover, Live action, Music-led, Match cuts
- Original: https://www.youtube.com/watch?v=5BoQdwuli0Y
- Full breakdown: https://cutmap.co/v/sony-chapter-7-the-fine-line-nfl-hawk-eye

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/sony-chapter-7-the-fine-line-nfl-hawk-eye.