# Sony — The Sound that Drives Us (Chapter 1)

A 97-second cinematic brand film that follows four NFL players from the car ride to the empty stadium as they put on Sony headphones and earbuds. Slow, dark, intimate portraits build into a fast montage of game footage, and the film ends on a line-up of the four players and the Sony | NFL lockup.

- Code: BR-0224
- Kind: Brand film
- Format: Brand manifesto
- Brand: Sony
- Length: 96.9s · 18 beats · 11.1 beats/min · 83 hard cuts
- Industry: Consumer electronics, Sport, Media
- Style: Cinematic, Music-led, No voiceover, Fast cutting, Beat-synced edit, Premium, Grain and texture, Slow and deliberate
- Original: https://www.youtube.com/watch?v=agwuHWPY9G0
- Full breakdown: https://cutmap.co/v/sony-the-sound-that-drives-us-chapter-1

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/sony-the-sound-that-drives-us-chapter-1.