# Squarespace — All You Need To Launch A Culinary Empire

A live-action comedy ad in which a home cook's absurd recipe ideas (a soup with a divisive ingredient, anchovies, a fridge of smoke) are each met with disapproving faces, until a simple website makes the idea real. The film runs on quick hard cuts and rich food styling, then lands on a Squarespace laptop and a closing tin-wall tag.

- Code: AD-0278
- Kind: Ad
- Format: Problem and solution
- Brand: Squarespace
- Length: 36.1s · 20 beats · 33.2 beats/min · 12 hard cuts
- Industry: SaaS, Food and drink, Design tools
- Style: Live action, Humorous, Cinematic, Match cuts, Fast cutting, Characters, Device mockups, Music-led
- Original: https://www.youtube.com/watch?v=JnhRybGc5E0
- Full breakdown: https://cutmap.co/v/squarespace-all-you-need-to-launch-a-culinary-empire

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/squarespace-all-you-need-to-launch-a-culinary-empire.