# Squarespace — All You Need to Launch A Cult Skate Brand

A live-action ad that follows a fictional skate brand, 'dante', from a skate bowl to a barber's chair, a statue hall and a crop circle, then ends on a laptop that catches fire. A website makes it real, and the film closes on the Squarespace logo and URL.

- Code: AD-0385
- Kind: Ad
- Format: Montage
- Brand: Squarespace
- Length: 36.1s · 22 beats · 36.6 beats/min · 19 hard cuts
- Industry: SaaS, Design tools, E-commerce
- Style: Live action, Fast cutting, Cinematic, Beat-synced edit, Humorous, Big type, Match cuts, Music-led
- Original: https://www.youtube.com/watch?v=w35P-PbDSVY
- Full breakdown: https://cutmap.co/v/squarespace-all-you-need-to-launch-a-cult-skate-brand

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/squarespace-all-you-need-to-launch-a-cult-skate-brand.