# Squarespace — Bakery

A cinematic live-action ad in which a woman in a loft kitchen searches for a domain, types 'flour-and-egg.com', and her flour-dusted dream becomes a bakery business. The camera whips through the room as time passes, and the film ends on 'A website makes it real'.

- Code: AD-0265
- Kind: Ad
- Format: Live-action product film
- Brand: Squarespace
- Length: 30.1s · 21 beats · 41.9 beats/min · 28 hard cuts
- Industry: SaaS, Design tools, Food and drink
- Style: Cinematic, Live action, Whip pans, Match cuts, Fast cutting, Music-led, No voiceover, Product macro
- Original: https://www.youtube.com/watch?v=BVY_yumzGYI
- Full breakdown: https://cutmap.co/v/squarespace-bakery

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/squarespace-bakery.