# Squarespace — Born to Perform

A stage-set comedy ad in which two costumed dancers act out a performer's struggle with scheduling, ticketing and promotion. A sentence spoken in captions is cut against an audience reacting, and it resolves with a one-line fix, 'Squarespace it.', and a website on a plinth.

- Code: AD-0276
- Kind: Ad
- Format: Problem and solution
- Brand: Squarespace
- Length: 36.1s · 17 beats · 28.3 beats/min · 13 hard cuts
- Industry: Creative studio, SaaS
- Style: Cinematic, Humorous, Characters, Captions, Premium, Music-led, Fast cutting
- Original: https://www.youtube.com/watch?v=FeckOaVJGwk
- Full breakdown: https://cutmap.co/v/squarespace-born-to-perform

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/squarespace-born-to-perform.