# Squarespace — Enchanted Orchards

A 36-second storybook-styled ad in which a founder builds a website for her apple business, intercut with the editor itself. Live-action vignettes and typed website copy tell a fairy-tale origin story, then the finished site, a founder card and the Squarespace logo close it.

- Code: AD-0375
- Kind: Ad
- Format: Desktop story
- Brand: Squarespace
- Length: 36.1s · 24 beats · 39.9 beats/min · 19 hard cuts
- Industry: SaaS, Marketing, Design tools
- Style: Light UI, Kinetic type, Live action, Cinematic, Beat-synced edit, Playful, No voiceover, Serif type
- Original: https://www.youtube.com/watch?v=qkDvHgQgjEM
- Full breakdown: https://cutmap.co/v/squarespace-enchanted-orchards

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/squarespace-enchanted-orchards.