# Squarespace — Make It Real with Altrock

A customer-story brand film that tells an industrial designer's origin story through big kinetic type and terrazzo imagery. It cuts from web-builder UI to a real workshop and ends on 'A website makes it real.'

- Code: BR-0243
- Kind: Brand film
- Format: Customer story
- Brand: Squarespace
- Length: 36.1s · 27 beats · 44.9 beats/min · 23 hard cuts
- Industry: Design tools, Creative studio, Marketing
- Style: Kinetic type, Big type, Match cuts, Fast cutting, Beat-synced edit, Collage, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=ntscO3Plu70
- Full breakdown: https://cutmap.co/v/squarespace-make-it-real-with-altrock

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/squarespace-make-it-real-with-altrock.