# Squarespace — Make It Real with BRRCH

A customer-story ad in which a floral artist's own words, set as huge type over surreal 3D flower footage, lead to her website being built in Squarespace and a closing line, 'A website makes it real.'

- Code: AD-0356
- Kind: Ad
- Format: Customer story
- Brand: Squarespace
- Length: 36.1s · 21 beats · 34.9 beats/min · 12 hard cuts
- Industry: Design tools, Creative studio, SaaS
- Style: Big type, Kinetic type, Match cuts, Morph transitions, Cinematic, Premium, Pastel, Voiceover
- Original: https://www.youtube.com/watch?v=go8uyTJJPQM
- Full breakdown: https://cutmap.co/v/squarespace-make-it-real-with-brrch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/squarespace-make-it-real-with-brrch.