# Squarespace — The Ditch (New Zealand)

A live-action comedy ad in which a grizzled sea captain turns a ferry across the Tasman into a wedding venue, builds the booking site on Squarespace, then pays for the oversight when the site promises 'NO REFUNDS'. It ends on a quiet night-deck wedding and a one-line brand message.

- Code: AD-0247
- Kind: Ad
- Format: Problem and solution
- Brand: Squarespace
- Length: 36.1s · 16 beats · 26.6 beats/min · 12 hard cuts
- Industry: SaaS, Design tools
- Style: Cinematic, Humorous, Characters, Live action, Music-led, Premium, Push-ins
- Original: https://www.youtube.com/watch?v=2A8CDrKojIw
- Full breakdown: https://cutmap.co/v/squarespace-the-ditch-new-zealand

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/squarespace-the-ditch-new-zealand.