# Squarespace — The Ditch

A live-action comedy ad in which a sea captain turns his fishing boat into a trans-Tasman wedding venue and builds the business site himself. The product shows up on one laptop screen, and the line 'A website makes it real' closes the film.

- Code: AD-0244
- Kind: Ad
- Format: Problem and solution
- Brand: Squarespace
- Length: 36.1s · 14 beats · 23.3 beats/min · 12 hard cuts
- Industry: SaaS, Design tools, Travel
- Style: Live action, Cinematic, Humorous, Characters, Music-led, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=0AAsukCu5uM
- Full breakdown: https://cutmap.co/v/squarespace-the-ditch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/squarespace-the-ditch.