# Squarespace — The Negotiation

A 97-second live-action comedy ad set in a trailer on a studio lot. A woman on the phone negotiates for a domain while the actress in the robe reacts, then a short end card pushes the product line.

- Code: AD-0086
- Kind: Ad
- Format: Other
- Brand: Squarespace
- Length: 97.1s · 22 beats · 13.6 beats/min · 20 hard cuts
- Industry: Marketing, Creative studio
- Style: Live action, Cinematic, Dialogue, Humorous, Captions, Slow and deliberate
- Original: https://www.youtube.com/watch?v=6_ufNt-VHMM
- Full breakdown: https://cutmap.co/v/squarespace-the-negotiation

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/squarespace-the-negotiation.