# Superhuman — New Identity Launch

A music-led brand identity film that opens on three app icons, then walks through the new Superhuman logo, motion looks, typefaces and colour ramps in the style of a live design file. It ends on a plain logo lockup.

- Code: LN-0539
- Kind: Launch film
- Format: Brand manifesto
- Brand: Superhuman
- Length: 40.6s · 22 beats · 32.5 beats/min · 15 hard cuts
- Industry: AI, Productivity, SaaS
- Style: Light UI, Kinetic type, Cursor-led, Morph transitions, Music-led, No voiceover, Premium, Big type
- Original: https://x.com/Superhuman/status/1983524592754004460
- Full breakdown: https://cutmap.co/v/superhuman-new-identity-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/superhuman-new-identity-launch.