# Sway — Where are we going tonight?

A kinetic-type and phone-UI launch film for an events app. It runs ten short chapters, each a bracketed headline plus a scrolling screen, and ends on a QR code to download.

- Code: LN-0070
- Kind: Launch film
- Format: UI motion film
- Brand: Sway
- Length: 54.4s · 22 beats · 24.3 beats/min · 0 hard cuts
- Industry: Consumer apps, Music, Social
- Style: Light UI, Kinetic type, Phone UI, Device mockups, Music-led, No voiceover, Minimal, Beat-synced edit
- Original: https://x.com/reg_andr/status/2103117698863390805
- Full breakdown: https://cutmap.co/v/sway-where-are-we-going-tonight

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/sway-where-are-we-going-tonight.