# Synthesia — Expressive AI Avatars launch

A 60-second kinetic-type launch film that sets 'old' emotionless AI avatars against new expressive ones through a live split-screen wipe. It then cycles emotion-labelled avatar clips, lists use cases and ends on the Synthesia logo and URL.

- Code: LN-0273
- Kind: Launch film
- Format: Before and after
- Brand: Synthesia
- Length: 60.0s · 27 beats · 27 beats/min · 2 hard cuts
- Industry: AI, SaaS, Marketing
- Style: Kinetic type, Big type, Morph transitions, Split screen, Music-led, No voiceover, Cursor-led, Gradients
- Original: https://x.com/synthesiaIO/status/1783535861214204368
- Full breakdown: https://cutmap.co/v/synthesia-expressive-ai-avatars-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/synthesia-expressive-ai-avatars-launch.