# teenage engineering — Introducing OP–XY

A dark, wordless product reveal that moves the camera across the OP–XY in tight macro shots, then pulls back to the full device on a grey gradient and ends on the product name and company logo. There is no voiceover and almost no copy.

- Code: LN-0764
- Kind: Launch film
- Format: Live-action product film
- Brand: teenage engineering
- Length: 33.5s · 14 beats · 25.1 beats/min · 1 hard cut
- Industry: Music, Hardware, Consumer electronics
- Style: Minimal, Dark UI, Product macro, Premium, Push-ins, No voiceover, Music-led, Slow and deliberate
- Original: https://www.youtube.com/watch?v=xceQgvssxeU
- Full breakdown: https://cutmap.co/v/teenage-engineering-introducing-op-xy

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/teenage-engineering-introducing-op-xy.