# Teenage Engineering — Introducing R

A 60-second 3D product film with no voiceover. It opens on macro shots of a red robot's base and then travels inside its motor and joints, before the whole robot appears on a black stage and performs a short dance. It ends on logo cards.

- Code: LN-0954
- Kind: Launch film
- Format: 3D product hero
- Brand: Teenage Engineering
- Length: 60.5s · 21 beats · 20.8 beats/min · 7 hard cuts
- Industry: Hardware, Consumer electronics
- Style: 3D render, Product macro, Cinematic, Premium, Slow and deliberate, Music-led, No voiceover, Dark UI
- Original: https://www.youtube.com/watch?v=RyWTx9ExAjQ
- Full breakdown: https://cutmap.co/v/teenage-engineering-introducing-r

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/teenage-engineering-introducing-r.