# teenage engineering — OP–1 field launch

A quiet product launch film that alternates single lines of small type with slow macro shots of the OP–1 field, then pulls back to the full device and lands on the name. The copy builds a three-step phrase ('a decade of ideas / improvements / refinements') and a second list ('thinner, louder, better') before 'the all new OP–1 field'.

- Code: LN-0190
- Kind: Launch film
- Format: Live-action product film
- Brand: teenage engineering
- Length: 28.1s · 11 beats · 23.5 beats/min · 8 hard cuts
- Industry: Hardware, Music, Consumer electronics
- Style: Minimal, Product macro, Light UI, Big type, Beat-synced edit, Premium, No voiceover, Photoreal
- Original: https://www.youtube.com/watch?v=Fab7sp30pg0
- Full breakdown: https://cutmap.co/v/teenage-engineering-op-1-field-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/teenage-engineering-op-1-field-launch.