# Tesla — Introducing Ultra Red

A 27-second paint launch film with no voiceover. Hard cuts between close-ups of glossy red bodywork, canyon-road driving and robot paint-shop shots build to a short montage, then a slow hold on the name 'Ultra Red'.

- Code: LN-1094
- Kind: Launch film
- Format: Live-action product film
- Brand: Tesla
- Length: 27.0s · 18 beats · 40 beats/min · 24 hard cuts
- Industry: Automotive
- Style: Cinematic, Premium, Fast cutting, Beat-synced edit, Product macro, Music-led, No voiceover, Whip pans
- Original: https://www.youtube.com/watch?v=QHvpAtvurQE
- Full breakdown: https://cutmap.co/v/tesla-introducing-ultra-red

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/tesla-introducing-ultra-red.