# Tesla — New Model 3 Performance launch film

A 39-second, music-led launch film with no voiceover and almost no text. It moves from a red light-streak hook through a dark car park, a bright studio-architecture beat, a CGI chassis cutaway, and a fast road-driving montage, then ends on a spaced-out TESLA wordmark.

- Code: LN-1182
- Kind: Launch film
- Format: Live-action product film
- Brand: Tesla
- Length: 39.4s · 22 beats · 33.5 beats/min · 24 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Dark UI, Fast cutting, Music-led, No voiceover, Premium, Product macro, Whip pans
- Original: https://www.youtube.com/watch?v=krQKnhMwxn4
- Full breakdown: https://cutmap.co/v/tesla-new-model-3-performance-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/tesla-new-model-3-performance-launch-film.