# Tesla — Powering Puerto Rico

A 2:51 documentary-style brand film in which Puerto Rican homeowners, an engineer and a pharmacy owner tell the story of the post-Maria grid failure, then why they chose solar and Powerwall, in their own words. Drone aerials, interview portraits and product close-ups are cut together under burned-in captions, and the film ends on a Tesla Energy logo on black.

- Code: BR-0245
- Kind: Brand film
- Format: Customer story
- Brand: Tesla
- Length: 170.9s · 33 beats · 11.6 beats/min · 94 hard cuts
- Industry: Energy and climate, Consumer electronics
- Style: Documentary, Cinematic, Captions, No voiceover, Fast cutting, Premium, Emotional
- Original: https://www.youtube.com/watch?v=th1R6KID7F8
- Full breakdown: https://cutmap.co/v/tesla-powering-puerto-rico

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/tesla-powering-puerto-rico.