# Tesla — Stealth Grey

A 28-second letterboxed product film that introduces a new Model S/X paint colour. It moves from a dark car in smoke, through lights-out studio reveals and extreme close-ups of the paint, to a pour of liquid grey metal and the colour name.

- Code: LN-1163
- Kind: Launch film
- Format: 3D product hero
- Brand: Tesla
- Length: 28.0s · 13 beats · 27.9 beats/min · 9 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Premium, Product macro, Slow and deliberate, Music-led, No voiceover, Minimal, Dark UI
- Original: https://www.youtube.com/watch?v=fRGs5rdvy9s
- Full breakdown: https://cutmap.co/v/tesla-stealth-grey

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/tesla-stealth-grey.