# Tesla — This Robot Sucks

A wordless, moody product film in which robot arms with vacuum nozzles clean the inside of a gold-toned Tesla, then polish its touchscreen, ending on the logo. The title is the pun: the robot literally sucks up crumbs.

- Code: BR-0257
- Kind: Brand film
- Format: Live-action product film
- Brand: Tesla
- Length: 60.4s · 22 beats · 21.9 beats/min · 16 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Product macro, Dark UI, No voiceover, Music-led, Slow and deliberate, Premium
- Original: https://www.youtube.com/watch?v=vVFXsk0n24o
- Full breakdown: https://cutmap.co/v/tesla-this-robot-sucks

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/tesla-this-robot-sucks.