# Thatchers Cider — Pint-Sized Perfection

A 40-second stop-motion TV ad set on a miniature cider farm. A tour of the people who check the apples, press and tasting ends with a hot air balloon landing and a pint raised in celebration, then a single end line.

- Code: AD-0135
- Kind: Ad
- Format: Other
- Brand: Thatchers Cider
- Made by: Aardman
- Length: 40.0s · 17 beats · 25.5 beats/min · 8 hard cuts
- Industry: Food and drink
- Style: Characters, Cinematic, Premium, Push-ins, Music-led, No voiceover, Humorous, Match cuts
- Original: https://www.youtube.com/watch?v=U84COCvaQuQ
- Full breakdown: https://cutmap.co/v/thatchers-cider-pint-sized-perfection

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/thatchers-cider-pint-sized-perfection.