# TOEM 2 — Launch Trailer

A gameplay-only launch trailer for a cosy photography adventure. It runs through places, characters and the camera mini-games, with speech bubbles instead of voiceover, then ends on the title card and a store call to action.

- Code: LN-1041
- Kind: Launch film
- Format: Feature tour
- Brand: TOEM 2
- Length: 69.0s · 22 beats · 19.1 beats/min · 25 hard cuts
- Industry: Gaming, Entertainment
- Style: Flat 2D, Playful, Music-led, No voiceover, Captions, Light UI, Characters, Monochrome
- Original: https://www.youtube.com/watch?v=7P2PMIX0EGY
- Full breakdown: https://cutmap.co/v/toem-2-launch-trailer

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/toem-2-launch-trailer.